Ying Ying Jia Jia Dole Dole brand strategy company in 2009 through the integration of the global food and beverage resources, began a brand development strategy, launched stores "Xi Hong Kee taste Museum," the company after six years of pre-market testing Direct proved its the value and meaning of existence. Third, Xi Hong Kee taste Museum Ten advantages: Advantages of a "successful model of reference": "Xi Hong Kee taste Museum" in the highly competitive restaurant market, can be unique, and achieved good results, all aspects of the company's common wisdom staff crystallization, can not be copied. Therefore, to cooperate with us to develop the brand, is undoubtedly wise choice, you will on this basis "to go farther." Advantage II "investment, operation and save the peace of mind": store decoration design, advertising design, menu design, equipment configuration, and so unified done by the company, inexpensive; it difficult for some single processing is completed or not the finished product (such as material Some semi-finished products), the company unified processing and distribution, saving valuable storefront space for operators, play good sales results; develop a unified brand stores all the cutlery, disposable supplies, work clothes, equipment, materials, etc., can greatly save upfront investment, reduced operating costs. System careful planning and tracking guide shop, improve the management system, so that investors can save a lot of energy and effort. Advantages three "super resilience": natural selection, survival of the fittest, bent, only being beaten. "Xi Hong Kee taste Museum" Each store products do not require the same interpretation of the nature of customer needs, from the environment to select products to highly adaptable operating principles, with full respect for the local consumer tastes habits, timely adjustment of product structure. Product innovation, stimulate consumption potential; closely the pulse of the market, timely adjustment of product structure. Products made from natural materials, 100 percent healthy enjoyment, a pure taste experience to the customer. First, to be able to adapt to the business environment, such as: peripheral, cafeteria, school office near dinner time is short, fast money is the first element; a long time in the business district management, product configuration to meet the first element of time is money; in a residential area sooner or later the peak flow, Brunch project configuration is the first element to make money; Scenic customer spending in order to enjoy the scenery, recreational sex is the first element to make money; just around the customs, different locations far. Moreover, every season, every year there are some "new way of eating," popular in the city, the store also needs some new products to stimulate consumption, therefore, in-store product innovation, highly adapt to the market. So "Xi Hong Kee taste Museum" total energy and customer mix, is like a day year-round support for consumers. Advantages four "Advantages": "reading break rolls, getting a God." Ying Jia Xi Hong Kee Seoul for the integration of the global food and beverage taste Museum of resources, project configuration large range of options, variety is very rich, more diversified to meet human needs for complex flavors; West collide, mutual integration of products, customer level in See Novelty see clever, constantly surprises. Advantages five "composite operation": In recent years, global markets have become more popular as a marketing idea is "hybrid operation", refers to a composite-run business with a variety of business models, from convenience store locations, products, integrated capabilities and products combined time adaptability, advertising, service, product quality and other diversified sales model, blending, cross, become a new trend marketing model development. Complex marketing advantage is combined with a variety of marketing channels, maximize the use of consumption of resources. Briefly merging is to sell products, more rich and diverse species, the formation of a chain of consumption, the greater the degree of satisfaction of consumer needs, tap the consumption potential, so that sales of time should be longer, so that a wider range of sales, to avoid putting all their eggs in one basket, increasing the risk of resistance and competitiveness; you can also better utilization of manpower and equipment resources, and reduce costs. Advantages six "more fun the more policy": the army attack plan, shopping malls such as the battlefield, only to develop a good strategy to win the war, a good strategy requires careful planning. Companies with well-known entrepreneurs Zhangke Yu, teacher Du Limin as the core leadership team of experienced catering planning staff, the planning from the beginning, to the subsequent operations, will give you ideas constantly, until then a wonderful, happy to let you run. Advantages seven "There melt is big": One philosopher said: mastery is the ladder of human progress. British Guy has more than 500 food and beverage workers, production technology and products taste better, try to eat the product satisfaction is lower than 80% may not be listed. Select any item not worry about product value and charm, entrepreneurs confident enough on it. Advantages eight "service-oriented business philosophy": borrow Taoist saying "the achievements of others, it means their achievements," British Guy put it as the company's service concept. For cooperation with our store, what time did not meet earnings targets, the company free of charge when fitted to the franchisee's success equals our success. Advantages nine "years of history": "In history as a mirror, we can rise and fall." The company has been established for 11 years, also experienced failure - loss - confusion - misunderstanding - Development - Successful bitterness course, have to pay a high price, and now we came, and to win the market and social recognition, we proud of; all the past, and now have become valuable lessons to guide us develop steadily, avoiding our partners go through those dangerous process, the limited strength for store management and configuration. Advantages ten "strength": the company may not be as powerful reasons to convince you, but at least we can show that the cause of the team's determination and confidence. The company occupies more than 3000 square meters, more than 50 well-known trainer, catering workers, more than 500 people, more than 20 outlets, cooperative shops, contracting kitchen of more than 50 training venues scientific simulation store design, forming a true stereo, fashion model shop, one training, training system, the train can accommodate up to 300 people a day simultaneously. Practical operation, theory, multimedia mix of teaching, greatly reducing training time and improve training efficiency. Fourth, Xi Hong Kee taste Museum brand protection is not difficult to create a brand, a brand is indeed very difficult to protect, in order to protect the interests of partners and brand vitality, England Guy established a strict brand protection system, every quarter Affiliate Shop inquiries or more times, regularly launch new products, introduction of new products by professional teachers went supervision. The number of partners in each city were restricted development, capital cities are generally not more than 15, the district-level city is generally not more than 5, county-level cities are generally not more than two, allowing only an urban township. If the listed company, as long as the franchise partner of all willing, can be done to close the company outlets, according to the prevailing market estimates each store five times the amount converted into shares (equivalent to the company free of rationing outlets 5x investment partners of the shares), lifelong enjoyment of company dividends.